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| ECON0885-1 | European Media Economy
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| Duration : | 30h Th |
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| Credits/ECTS : |
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| Holder(s) : | Michel Hermans |
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| Language : | Langue française |
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| Course contents : | PLAN
-Introduction : -the great inventions
- definition of the various media
- selection : electronic media
-The information society : -strategies of states and companies
- examples (the Internet, mobile phone, television)
-The management of the information society : -organisation
-financing
-Industrial competition : -equipment industry : technological states
- contents industry : Americain domination
-The Uruguay Round and the WTO : globalisation of the economy for the E.U. (after Seattle)
the reading industrial groups
-and : fieldtips; lectures, further readings
-Conclusions : integration of services or preservation of specificity
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| Course objective : | Why a specific course?
-end of the cold war. Birth of information society
-communication : 40 % investments over the past 10 years
-employment in the audiovisual sector in Europe : 1.6 million people (2.5 % of total employment)
-trade balance deficit between US and Europe in the audiovisual sectore : $200 billions in 1995
-liberalisation and globalisation : american domination (CNN, Microsoft and Internet,Ameritech and Irridium, Ted Turner & Bill gates)
-networks interpretation : telecommunications, audiovisual and comuters
-direct economy : leading groups, technologies, contents : capital and revenues
-indirect economy : ways to break into markets and ways of life
-power of the media : disparity between media types : rivality between the television and the Internet (information and entairtainment)
-information society : withdrawal ? |
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| Prerequisites : | Basic knowledge of economics
Basic knowledge of the European politics |
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| Organization : | Course based on a presentation and readings |
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| Written notes : | Balle Francis : "Médias et Sociétés", Domat Politique, éditions Montchrestien, Paris, 1999 - 9ème edition, 811 pages.
Dufour Arnaud : "Internet", Collection Que sais-je ?, Presses Universitaires de France, Paris, janvier 1995, 128 pages.
Heinderyckx François : "L'Europe des Médias", éditions de l'ULB, Bruxelles, 1998, 273 pages.
Mattelart Armand : "La mondialisation de la communication", Collection Que sais-je ?, P.U.F., Paris, 1996, 128 pages.
Michel Hervé et Angoulvent Anne-Laure : "Les télévisions en Europe", Collection Que sais-je ?, Presses Universitaires de France, Paris, octobre 1992, 128 pages.
Stez Lucien : "Dictionnaire critique de la Communication et société", Presses Universitaires de France, Paris, février 1993, 1780 pages.
Vasseur Frédéric : "Les Médias du Futur", Collection Que sais-je ?, Presses Universitaires de Fance, Paris, juin 1996, 128 pages.
Wolton Dominique : "Internet et après", Champs - Flammarion, Paris, 2000, 240 pages.
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| Assessment : | 1st session assessment : oral examination with a question on the course plus on the analysis of a current issues text
2nd session assessment : oral examination with a question on the course plus on the analysis of a current issues text
prolonged 2nd session assessment : oral examination with a question on the course plus on the analysis of a current issues text |
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