| Course contents :
| Chapter 1 - Levels of analysis of behaviours and mental processes: neurobiologic, behaviourist, psychodynamic, cognitive, humanist, psychosocial, and cultural.
Chapter 2 - Methods of research in psychology.
Chapter 3 - Basic psychological activities and processes
A. Perceptual processes (applications to publicity).
B. Learning: Classical conditioning; operant conditioning (economic choices and operant conditioning) ; learning in a cognitivist view; social learning.
C. Communication, language and intellectual processes (in particular the heuristics of judgement, the cognitive bias of over-estimation of unlikelihood, and the tendency to reduce to the minimum the risks of failure in the decision-making).
D. Memory (techniques of memory facilitation in studies included).
E. Emotions.
F. Motivation: organic motivations; theory of optimal activation and functioning motivation ; psychosocial motivations; sociocognitive approach of motivation; humanist approach; psychodynamic approch; motivation at work; conflicts between motivations (especially in companies).
Chapter 4 - Levels of analysis of behaviours intra-individual (personality) vs interindividual; intragroupal vs intergroupal; social units (organizations and communities: elements of psychosociological and intercultural analysis especially in the field of management). | |