 |  |  |  |  |
| | |
|||||||
| MARK0770-1 | Distribution (B2B, B2C) | ||||||||
| |||||||||
| Duration : | 30h Th | ||||||||
| |||||||||
| Credits/ECTS : |
| ||||||||
| |||||||||
| Holder(s) : | Claude Boffa | ||||||||
| |||||||||
| |||||||||
| Course contents : | The course will deal with the different aspects of distribution both in B2B and B2C context - Retail distriubution ( Large distribution networks ) - Specialized distribution networks - Point of sales management - The franchizing - Procurement management - Distribution and maintenance channels in industries and manufacturing - Cash & Carry management methods | ||||||||
| |||||||||
| Course objective : | To help students analyse the main distribution channels ( both national and international) and design the marketing strategies to implement it. To help students understand how to design and implement the marketing strategies for retail sales | ||||||||
| |||||||||
| Prerequisites : | MKTG 552 Marketing | ||||||||
| |||||||||
| Workshops : | // | ||||||||
| |||||||||
| Organization : | Lectures and case studies Conferences & presentation by external executives Visits and field trips | ||||||||
| |||||||||
| Written notes : | // | ||||||||
| |||||||||
| Assessment : | 1st session assessment : continuing evaluation , group assignments, individual presentation of the group assignments 2nd session assessment : oral examination Prolonged 2nd session assessment : oral examination | ||||||||
| |||||||||
| Contacts : | // | ||||||||
| |||||||||
| Remarks : | // | ||||||||
| |||||||||
ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 18/05/2007
Developed by SEGI