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| GEST0363-1

 | Entrepreneurship I : From the Idea to the Project

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| Duration : | 30h Th | |
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| Credits/ECTS : |
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| Holder(s) : | Jean‑Marie Choffray | |
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| Course contents :
| Build a future, instead of enduring it... The aim of this seminar is to help students develop a business project, particularly in the new technology area. It covers the key dimensions of success as well as the most important pitfalls. The seminar covers the idea generation, product creation, business development and market introduction phases. Special attention is devoted to the use of available internet-based technologies to foster project development and market adoption. The final product is a fully operational business plan for the envisioned new venture. | |
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| Course objective :
| Develop students' tolerance for risk, their accountability, and their urge to succeed. | |
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| Organization :
| Lectures, internet-based case analysis, project follow-up within a new business laboratory. | |
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| Written notes :
| Reading list: articles and chapters. Reference internet sites. | |
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| Assessment :
| Personal involvment. Ambition and quality of the new business and investment project. | |
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| Contacts :
| Professor : J.-M. Choffray, Bât.B31, Local III/36 Tél. : 04/366.31.40 E-mail : jm.choffray@ulg.ac.be
Secretary : C. Brose, Bât. B31, Local II/54 Tél. : 04/366.27.21
Teaching Assistant : G. L'Hermitte, Bât. B31, Local III/36 Tél. : 00.32/4.366.30.76 E-Mail : g.lhermitte@ulg.ac.be | |
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