 |  |  |  |  |
| | |
||||||||||
| GEST0232-1 | Marketing principles | |||||||||||
| ||||||||||||
| Duration : | 45h Th | |||||||||||
| ||||||||||||
| Credits/ECTS : |
| |||||||||||
| ||||||||||||
| Holder(s) : | Chantal de Moerloose | |||||||||||
| ||||||||||||
| ||||||||||||
| Course contents : | The course is about the general principles of marketing. This 45 hour course will be include some conferences and a student's congres | |||||||||||
| ||||||||||||
| Course objective : | The course aimes to make students familiar with basic notions in marketing and management with tools of analysis. It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision. Through exercises and case studies, this course aims to give students the possibility to implement their reasoning in concrete management situations | |||||||||||
| ||||||||||||
| Prerequisites : | None | |||||||||||
| ||||||||||||
| Workshops : | Preparation of case studies | |||||||||||
| ||||||||||||
| Organization : | Interactive course given on each Friday 13.30 - 16.30 1st term | |||||||||||
| ||||||||||||
| Written notes : | A syllabus will be available Additional reference : Lambin J.J. (2001), Le marketing stratégique et opérationnel. 5°éd., Paris, Ciaco | |||||||||||
| ||||||||||||
| Assessment : | Written exam in January | |||||||||||
| ||||||||||||
| Contacts : | Professor : C.de Moerloose, Service Marketing (bte 34), Bvd du Rectorat, 7 (B31), 4000 Liège Tel. : 04/366.46.95 et 04/366.27.21 e-mail : demoerloose@mark.ucl.ac.be Website: http://www.egss.ulg.ac.be/marketing Secretary: C. BROSE, Bât. B31, Local II/54 Tel. : 04/366.27.21 | |||||||||||
| ||||||||||||
ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 18/05/2007
Developed by SEGI