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| GEST0363-1 | Entrepreneurship I : From the Idea to the Project | ||||||||
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| Duration : | 30h Th | ||||||||
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| Holder(s) : | Jean‑Marie Choffray | ||||||||
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| Course contents : | Build a future, instead of enduring it The aim of this seminar is to help students develop a new business project. It covers the key dimensions of success as well as the most important pitfalls to avoid. The seminar analyzes the idea generation, product creation, business development and market introduction phases. Special attention is devoted to the use of available internet-based technologies to foster project development and market adoption. The final product is a fully operational business plan for the envisioned new venture. | ||||||||
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| Course objective : | Developing a new company: from the original idea to the operational business plan. | ||||||||
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| Organization : | Exposés, suivi des projets de création d'entreprises | ||||||||
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| Written notes : | Lectures, internet-based case analysis, new business laboratory. List of readings, articles and chapters. Reference internet sites. | ||||||||
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| Assessment : | Class contribution. Term project. New business laboratory involvement. | ||||||||
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| Contacts : | Professor : J.-M. CHOFFRAY, Bât.B31, Local III/36 Tél. : 04/366.31.40 E-mail : JM.Choffray@ulg.ac.be Secretary : C. BROSE, Bât. B31, Local II/54 Tél. : 04/366.27.21 Teaching Assistant : T. COUTELIER, Bât. B31, Local III/36 Tél. : 00.32/4.366.30.76 E-Mail : t.coutelier@ulg.ac.be | ||||||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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