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| GEST0328-1 | Strategic Market Planning | |||||
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| Duration : | 45h Th | |||||
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| Holder(s) : | Charles Pahud de Mortanges | |||||
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| Course contents : | In this seminar, students learn to develop a marketing strategy, by making decisions about product positioning and market segmentation, the choice of distribution channels, pricing, and promotion and branding. Students work in teams to develop and write a complete marketing plan, which will be presented during the last sessions. A written plan must be submitted by the teams at the end of the term. | |||||
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| Prerequisites : | Operational and Strategic Marketing | |||||
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| Workshops : | The students work in teams to develop and write a complete marketing plan | |||||
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| Organization : | Tuesday 10.30-13.30 in A3 room (B7a) - 1st term | |||||
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| Written notes : | Lecture sheets and notes are made available online after the sessions. http://www.marketing.hec.ulg.ac.be/ OBLIGATORY TEXTBOOK: Burk Wood, Marian (2004), Marketing Planning: Principles into Practice, FT Prentice Hall, Harlow. ISBN 0-273-68679-8 | |||||
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| Assessment : | Product teams write a marketing plan (75%) and present the plan in class (25%). | |||||
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| Contacts : | Lecturer: Charles PAHUD DE MORTANGES, Professeur Ordinaire, Ecole de Gestion HEC-ULg Tel.: +32 (0)4 366 27 68 Office: II.14 E-mail: C.Pahud@ulg.ac.be Assistant: Céline BRANDT Tel.: +32 (0)4 366 46 95 Office: II.15 E-mail: C.Brandt@ulg.ac.be Secretary: Claude VODON Tel.: +32 (0)4 366 27 21 Fax: +32 (0)4 366 28 21 Office: II.54 E-mail: Claude.Vodon@ulg.ac.be | |||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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