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| GEST0313-1 | Seminar in E-Marketing | |||||
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| Duration : | 15h SEM | |||||
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| Holder(s) : | Chantal de Moerloose | |||||
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| Course contents : | 15 hour seminar on the issue of e-marketing | |||||
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| Course objective : | The objectives of the seminar are to make students able 1. To take a critical and qualified position in front of the development of marketing in the wake of the expansion of Internet use. 2. To participate actively in discussions related to case studies, homework readings, research on the Internet during term time, and presentations at the end of term. 3. To defend their views in public in an oral and written presentation at the end of term. The seminar focuses on the issue: ?Does e-marketing represent an evolution or a revolution in strategic marketing??. It consists of various chapters: 1. The new information economy 2. The new consumers 3. Processes of Internet diffusion 4. Navigation and customization behaviors 5. Market studies on and thanks to the Internet 6. E-segmentation 7. The sources of value creation 8. New deal among competitors 9. Choice of an economic model and development e-marketing strategies 10. The quality of a website 11. E-products 12. E-distribution 13. E-price 14. E-advertising | |||||
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| Prerequisites : | Strategic marketing and operational marketing | |||||
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| Workshops : | To participate actively in discussions related to case studies, homework readings, research on the Internet during term time, and presentations at the end of term. | |||||
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| Organization : | Interactive course with case studies | |||||
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| Written notes : | A syllabus is available | |||||
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| Assessment : | Individual or group work on a particular topic related to the seminar | |||||
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| Contacts : | C. de Moerloose will meet students every Friday after the course in her office II.18, on appointment with her assistant Nadia Lonneux (office II.18) Tel : 04/ 366 31 26 or e-mail : N.Lonneux@ulg.ac.Be For more information, the e-mail of the professor is : demoerloose@mark.ucl.ac.be | |||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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