 |  |  |  |  |
| | |
||||
| GEST0232-2 | Marketing principles | |||||
| ||||||
| Duration : | 30h Th | |||||
| ||||||
| Credits/ECTS : |
| |||||
| ||||||
| Holder(s) : | Chantal de Moerloose | |||||
| ||||||
| ||||||
| Course contents : | The course is about the general principles of marketing. | |||||
| ||||||
| Course objective : | The course aimes to make students familiar with basic notions in marketing and management with tools of analysis. It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision. Through exercises and case studies, this course aims to give students the possibility to implement their reasoning in concrete management situations | |||||
| ||||||
| Prerequisites : | None | |||||
| ||||||
| Workshops : | Preparation of case studies | |||||
| ||||||
| Organization : | Interactive course given on each Friday 13.30-16.30 - 1st term | |||||
| ||||||
| Written notes : | A syllabus will be available Additional reference : Lambin J.J. (2001) Le marketing stratégique et opérationnel. 5°éd., Paris, Ciaco | |||||
| ||||||
| Assessment : | Written exam in January | |||||
| ||||||
| Contacts : | Professor : C.de Moerloose, Service Marketing (bte 34), Bvd du Rectorat, 7 (B31), 4000 Liège Tel. : 04/366.46.95 et 04/366.27.21 e-mail : demoerloose@mark.ucl.ac.be Website: http://www.egss.ulg.ac.be/marketing Secretary: C. BROSE, Bât. B31, Local II/54 Tel. : 04/366.27.21 Assistant : Nadia LONNEUX - Service Marketing (bte 34), Bvd du Rectorat, 7 (B31), 4000 Liège Tel. : 04/366.31.26 e-mail : N.Lonneux@ulg.ac.be http://www.egss.ulg.ac.be/marketing | |||||
| ||||||
ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
Developed by SEGI