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| GEST0232-1 | Marketing principles | ||
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| Duration : | 45h Th | ||
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| Credits/ECTS : | |||
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| Holder(s) : | Chantal de Moerloose | ||
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| Course contents : | The course is about the general principles of marketing. This 45 hour course will be include some conferences and a student's congres | ||
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| Course objective : | The course aimes to make students familiar with basic notions in marketing and management with tools of analysis. It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision. Through exercises and case studies, this course aims to give students the possibility to implement their reasoning in concrete management situations | ||
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| Prerequisites : | None | ||
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| Workshops : | Preparation of case studies | ||
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| Organization : | Interactive course given on each Friday 13.30 - 16.30 1st term | ||
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| Written notes : | A syllabus will be available Additional reference : Lambin J.J. (2001), Le marketing stratégique et opérationnel. 5°éd., Paris, Ciaco | ||
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| Assessment : | Written exam in January | ||
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| Contacts : | Professor : C.de Moerloose, Service Marketing (bte 34), Bvd du Rectorat, 7 (B31), 4000 Liège Tel. : 04/366.46.95 et 04/366.27.21 e-mail : demoerloose@mark.ucl.ac.be Website: http://www.egss.ulg.ac.be/marketing Secretary: C. BROSE, Bât. B31, Local II/54 Tel. : 04/366.27.21 Assistant : Nadia LONNEUX - Service Marketing (bte 34), Bvd du Rectorat, 7 (B31), 4000 Liège Tel. : 04/366.31.26 e-mail : N.Lonneux@ulg.ac.be http://www.egss.ulg.ac.be/marketing | ||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 8/04/2005
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