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| GEST0317-1 | Questions d'actualité en marketing
[ english version ]
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| Durée : | 30h Th | ||||||||
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| Crédits/ECTS : |
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| Titulaire(s) : | Charles Pahud de Mortanges | ||||||||
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| Aperçu général : | Current Topics in Marketing has been designed to enable you to complete an in-depth analysis of a current or emerging marketing issue. Your own exploration of your topic combined with an appreciation of other topics should provide you with a broad knowledge of a variety of specialist areas in the dynamic field of marketing. | ||||||||
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| Objectif du cours : | The course is highly interactive in that you will be required to demonstrate your ability both to write about, and present information to others on your topic. Additional value of the course is on developing writing and speaking skills in English, combined with analytical reasoning. Although topics may vary according to current marketing environment and special interests/experience of instructor and/or the students, the overall aim of this course is to involve you with current or emerging issue in areas of Marketing such as:New Product Development; Branding; Customer Equity; Consumer Behavior; Global Marketing; Internet Marketing. The more specific aims are to provide an opportunity for you to demonstrate the knowledge and research skills you have gained in your academic career. | ||||||||
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| Pré-requis : | Operational and strategic marketing | ||||||||
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| Travaux pratiques : | See organization | ||||||||
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| Organisation : | Students will be divided into small teams. Each team will select a marketing topic, either provided by the professor, or they may choose a topic of their own interest. Each team will write and present a comprehensive research paper (10 pages) based on the most current marketing literature (recent journal articles & books) dealing with the selected topic. The learning format will be informal interactive sessions, rather than formal ex cathedra type lectures. | ||||||||
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| Notes de cours : | Relevant course material will be made available online: http://www.egss.ulg.ac.be/marketing | ||||||||
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| Evaluation : | Your course grade will be determined by the Research Paper (70%), and the Oral Presentation (30%). | ||||||||
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| Contacts : | Lecturer: Charles Pahud de Mortanges, Professeur Ordinaire FEGSS, Université de Liège Assistants : Nadia Lonneux Tel. : +32 4 366 3126 Bureau : II.18 E-mail : N.Lonneux@ulg.ac.be Mélanie Antoine Secretary : Claude Vodon Tel. : +32 4 366 27 21 | ||||||||
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| Remarques : | There is no obligatory textbook for this course | ||||||||
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ULg : Administration de l'Enseignement et des Etudiants - Affaires Académiques
Responsable de l'information : Monique Marcourt, direction A.E.E.
Date de validité des données : 8/04/2005
Réalisation SEGI